ISSUE 67 - Extending the In the Folds size offering

Hi Emily!

I’m just so excited to have found you! I love your designs and the simplicity with fantastic, rich details your patterns offer. I didn’t know there was a movement in the direction of our clothing being cared for and intended to be worn for years. I just love that and support it 100%.

Now, to the ask...I want to ask you to please, please consider expanding your size offerings. I am outside of your largest size, but feel like I am close enough to it that I can extrapolate a couple sizes out for myself. All the seam lines will make it easier! I am about a size 5x/32-34 in the US and I don’t like to feel excluded from having the very designs/looks I search the Internet for. Maybe we are a bit chubbier over here in the US? We want to be awesome in your patterns, too! I belong to many curvy sewing groups and know you have a whole lot of large ladies that would love to purchase your patterns.

Maybe to help convince you, I’ll send a picture of my make of your awesome design adorning my beautiful outsized body!

Sincerely,
Phyllis


Hi Phyllis,

Thank you for your lovely email. I am pleased you found my website too and that the mission behind the brand resonates with your values.

Let me start out by aplogising. I am sorry that my current size offering excludes you from being able to use my patterns. This is not okay and is definitely something I am actively rectifying behind the scenes.

I would love to see a photo of you in one of my patterns, but it's definitely not required to convince me to expand my size chart. I already know it's the right thing for In the Folds to do and something that I am excited about working on. I hope to encourage as many makers as possible to make clothes they will wear, love and cherish, and to do that means we need to add to our size offerings. I am sorry that for the time being this means you having to go to the trouble of grading up one of my patterns yourself to make it work. This is a lot of work that you shouldn't have to do yourself.

I don't have a set timeline in place just yet, or the specifics of the new size chart, but I will announce this info in my newsletter as soon as I have a better idea of the plan.

In the meantime, while I get my act together, I'd strongly suggest checking out Muna and Broad patterns, if you haven't already. They have a gorgeous aesthetic and make patterns from a 41.5" - 71.5" hip (105cm - 182cm).

Thanks again for reaching out and letting me know what you'd like to see from In the Folds. I feel very lucky to be a part of this incredible community.

I can't wait for you (and many others) to be able to enjoy my patterns.

Happy sewing,

Emily


resources mentioned in this issue

  • Muna and Broad patterns can be found here.


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